BRANDING
Builds direct customer relationship through personalized marketing and loyalty programs.
Acts as an intermediary, limiting direct interaction with customers.
CUSTOMER
RELATIONSHIPS
FLEXIBILITY
Adapts quickly to market changes and updates, introducing features independently.
Faces challenges in implementing changes due to the diverse seller base and coordination requirements.
Avoids sharing profit margins with a marketplace.
Pays for high commissions, but low initial costs upon setup.
Owns data to facilitate business activities and increase sales.
Unable to own and track private data.
Gets design standardized to accommodate various sellers may result in a less personalized experience.
COST
DATA OWNERSHIP
AND ANALYTICS
USER
EXPERIENCE
Emphasizes unique branding with customized design and a stronger brand identity.
Prioritizes uniformity to maintain a consistent overall identity, potentially limiting individual seller branding.
Tailors user interface for a personalized experience, with intuitive navigation and seamless checkout.
DATA
OWNERSHIP AND ANALYTICS